#Our Logo

Our logo represents the ascension of our people into a world of perspective, freedom, and creative energy.
The blue sky shows a world of endless possibilities, while the incomplete circles in varying sizes, representing the sun, is the creative energy source(Earlybell). This affords the high flying bird (the scholar) enough exposure to break barriers and maximize their creative potentials.
At Earlybell we believe everyone has talent and potential. That’s why we teach with an open mind because we know that learning is possible.

#Brand Guidelines

Horizontal Structure
This combination logo forms the signature for Earlybell. This logo can be used in any media, print or digital. Although the icon and typeface can be used separately where necessary, it’s important to strictly follow the guideline as illustrated above. X is used as the basis of measurement.
The free space helps to avoid clutter. Clarity and good exposure is needed wherever the logo is to be placed.

#Brand Guidelines

Vertical Structure
This version is an alternative to the Earlybell signature. Use where appropriate.

#Brand Guidelines

Logo Structure with Typeface inside
This version is useful when projecting the name ‘Earlybell’ as well as its logo at this same time, in areas with limited widths in any visual design. In this version, the typeface is shrunk and neatly placed inside the icon. To balance the design, the bird is proportionally reduced from x to 0.89x in widths and slightly shifted upwards by 0.15x in order to accommodate the typeface at height 0.35x. This version can only be used in considerably large sizes so as to preserve the visibility qualities of the typeface. User’s discretion is advised.

# color palette

 These are our colors. They are bright and support a good learning environment. These colors should be maintained and should not be altered. They can form the background of any visuals and can be combined to create great design.

#Typeface

We are fun, approachable, and creative. We love the way we are and we want to also show it through our typography. We chose the Architects Daughter typeface because it allows you to warm up to us, get in that creative space, and speed up the learning curve.
When we want to be very formal, we use the Century Gothic (Regular) typeface. It is simple and clean with good readability.
Architects Daughter

#Colour Control & Usage

Full color

Full color on black background

The full-colour logo can only appear on a white or black background as illustrated above. Avoid using any other color in our palette as background because it may cause visibility problems.

One color

Use this strictly on white background as illustrated.

Two Colours

Use this strictly on black background as illustrated. 

Typeface Only variations

Use this strictly on white background as illustrated.

Typeface Only variations on black background

Use this strictly on black background as illustrated.

Logo Only variations

Use this strictly on black background as illustrated.

Logo Only variations on black background

Use this strictly on black background as illustrated.

Logo Only with Typeface inside

Use this strictly on white background as illustrated.

Logo Only with Typeface inside on black background

Use this strictly on the black background as illustrated.
The Earlybell icon and typeface can be expressed in only one color, two-color, and full-color options in the exact way they have been explained in this guide. Sizes may vary based on purpose. Use discretion to ensure that logo stays visible at all times. If it is necessary to further reduce logo, then the icon should be dropped and the only logotype should be used.

This guide was created to ensure a consistent visual display of our Logo, its colors, and meaning. It is important to strictly adhere to all the guidelines as this will have a great impact on the brand.

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